target group

target group
target group UK US noun [C] MARKETING
the particular group of people that an advertisement is intended to reach: »

An ad will be of no interest to a viewer or reader who is not in the target group.

»

They researched the best ways to get the message out to teenagers, the primary target group.


Financial and business terms. 2012.

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  • target group — tiesioginė tikslinė grupė statusas T sritis Europos Sąjungos finansų politika apibrėžtis Tiesioginės projekto naudos gavėjų (projekto dalyvių) grupė, kurios poreikiai tenkinami ar problemos sprendžiamos įgyvendinant projektą. atitikmenys: angl.… …   Lithuanian dictionary (lietuvių žodynas)

  • target group — tikslinė grupė statusas Aprobuotas sritis kaimo plėtra apibrėžtis Vietos veiklos grupės narių ir (arba) kaimo bendruomenių narių, ir (arba) kaimo gyventojų grupė, kuriai pagal BPD priemonės „Leader+ pobūdžio priemonė“ veiklos sritį „Įgūdžių… …   Lithuanian dictionary (lietuvių žodynas)

  • Target Group Index — ˈTarget ˌGroup ˌIndex noun [singular] abbreviation TGI MARKETING a report that is based on continuous information about the products people buy, the services they use etc, and relates this to the reasons for their choices …   Financial and business terms

  • Target Group Index™ — UK US noun [S] (ABBREVIATION TGI) TRADEMARK MARKETING ► an organization that publishes market surveys (= information about particular markets, how to sell there, etc.), or a survey published by this organization: »The figures in this release can… …   Financial and business terms

  • target group — noun The primary group of people that something, usually an advertising campaign, is aimed at appealing to. Syn: target audience …   Wiktionary

  • Target Group Index — TGI An annual marketing research report compiled from the returned questionnaires of a random sample of thousands of respondents on their use of hundreds of products and thousands of brands. The questionnaires, which are completed with no… …   Big dictionary of business and management

  • group — [gruːp] noun [countable] 1. also group of companies ORGANIZATIONS a large business organization that consists of several companies that all have the same owner: • Burmah Castrol, the lubricants group • the sale of the Rover Group to BMW …   Financial and business terms

  • target — 1 noun (C) 1 OBJECT OF ATTACK an object, person, or place that is deliberately chosen to be attacked (+ for/of): The docks are the main target for the bombing raids. | soft/easy target: Cars without security devices are an easy target for the… …   Longman dictionary of contemporary English

  • Target audience — In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital… …   Wikipedia

  • target — [[t]tɑ͟ː(r)gɪt[/t]] ♦♦ targets, targeting, targeted also targetting, targetted 1) N COUNT A target is something at which someone is aiming a weapon or other object. The village lies beside a main road, making it an easy target for bandits... The… …   English dictionary

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