target group

target group
target group UK US noun [C] MARKETING
the particular group of people that an advertisement is intended to reach: »

An ad will be of no interest to a viewer or reader who is not in the target group.


They researched the best ways to get the message out to teenagers, the primary target group.

Financial and business terms. 2012.

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  • target group — tiesioginė tikslinė grupė statusas T sritis Europos Sąjungos finansų politika apibrėžtis Tiesioginės projekto naudos gavėjų (projekto dalyvių) grupė, kurios poreikiai tenkinami ar problemos sprendžiamos įgyvendinant projektą. atitikmenys: angl.… …   Lithuanian dictionary (lietuvių žodynas)

  • target group — tikslinė grupė statusas Aprobuotas sritis kaimo plėtra apibrėžtis Vietos veiklos grupės narių ir (arba) kaimo bendruomenių narių, ir (arba) kaimo gyventojų grupė, kuriai pagal BPD priemonės „Leader+ pobūdžio priemonė“ veiklos sritį „Įgūdžių… …   Lithuanian dictionary (lietuvių žodynas)

  • Target Group Index — ˈTarget ˌGroup ˌIndex noun [singular] abbreviation TGI MARKETING a report that is based on continuous information about the products people buy, the services they use etc, and relates this to the reasons for their choices …   Financial and business terms

  • Target Group Index™ — UK US noun [S] (ABBREVIATION TGI) TRADEMARK MARKETING ► an organization that publishes market surveys (= information about particular markets, how to sell there, etc.), or a survey published by this organization: »The figures in this release can… …   Financial and business terms

  • target group — noun The primary group of people that something, usually an advertising campaign, is aimed at appealing to. Syn: target audience …   Wiktionary

  • Target Group Index — TGI An annual marketing research report compiled from the returned questionnaires of a random sample of thousands of respondents on their use of hundreds of products and thousands of brands. The questionnaires, which are completed with no… …   Big dictionary of business and management

  • group — [gruːp] noun [countable] 1. also group of companies ORGANIZATIONS a large business organization that consists of several companies that all have the same owner: • Burmah Castrol, the lubricants group • the sale of the Rover Group to BMW …   Financial and business terms

  • target — 1 noun (C) 1 OBJECT OF ATTACK an object, person, or place that is deliberately chosen to be attacked (+ for/of): The docks are the main target for the bombing raids. | soft/easy target: Cars without security devices are an easy target for the… …   Longman dictionary of contemporary English

  • Target audience — In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital… …   Wikipedia

  • target — [[t]tɑ͟ː(r)gɪt[/t]] ♦♦ targets, targeting, targeted also targetting, targetted 1) N COUNT A target is something at which someone is aiming a weapon or other object. The village lies beside a main road, making it an easy target for bandits... The… …   English dictionary

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